FAIRWINDS for Business

When FAIRWINDS requested to create a separate brand style for our business arm, I set out to create a few options that kept a few things in mind:

1. How can it still reflect our main style so consumers would still recognize this as FAIRWINDS?
2. Is there a way to straddle something corporate with something approachable?
3. How can we stand out in the marketplace?

I then created a few variations and mocked up brand applications across different mediums such as billboards, branch billboards, and digital.