Holiday Inn Club Vacation Email Templates

When I first started at Holiday Inn Club Vacations (HCV), I was hired to design and build our emails (along with various website updates) — so I quickly discovered we had no real branding when it came to our email designs. Every email was treated as a unique treatment and no two looked like it came from the same company.

I wanted to address this concern in three ways:

• Outline the email anatomy to give every section purpose and tell a cohesive story. These were all built on best marketing practices and aimed to be mobile friendly.
• Define our look digitally. I wanted to ensure if a member or lead received an email they would know instantly who it came from.
• Allow the email building process to be streamlined. Following these templates meant we could also build emails faster since the structure was already built.