Worth Knowing (Pilot)

This was a pitch video for a series concept for the FAIRWINDS YouTube channel as part of a content strategy to drive watch time and subscribers.

The goal was to create a long-form video series that could be produced on limited resources, stood out from our previous work, and was — first and foremost — something that could be entertaining to an audience. Given our team's small size, I aimed to maximize our production pipeline's potential. This series would build upon the research work we already do for site articles, expanding it to fit the format. Also, since the video time was small, I made sure this featured a style that could take advantage of reusable assets and plugins for the animation sequences.

Due to time constraints, I wrote the script and recorded the audio on the same day, and then developed the concept in DaVinci Resolve Studio the following day.