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created=2023-01
Brand-Forward Email Designs
Similar to my redesigns of emails for Holiday Inn Club Vacations, I wanted to streamline the design of our emails so that they were more mobile friendly, brand-forward, and offered clear storytelling for users.
Unlike my time with HCV, however, I now had access to better design tools than just Photoshop — Figma. Not only could I design these layouts easier, I was able to build them into reusable design components that could be shared with the team.